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Alex

From infant to toddler to tween, ALEX product empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, pre-schoolers, pretend play, spa, fashion, jewellery and active play. Shop ALEX Toys at The Toy Wagon New Zealand.

NZ Owned and Operated

Proudly own and operated in New Zealand. All our products are sourced from local suppliers.

Free Shipping

Don't worry about shipping, it's free for orders $50 and over.

99% Customer Satisfaction

Fast, reliable shipping, quality products & superior service, we will connect you with the perfect toy.

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  1. Alex Toys Rub A Dub Mermaids in the Tub features 2 adorable mermaids that squirt water.
    Alex Bath Mermaids in the Tub
    $34.00 NZD NZD
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  2. Alex Cooking Set is an amazing creative play and dress up toy. To keep kids entertained for hours.
    Alex Cooking Set
    $50.00 NZD NZD
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  3. Alex Dots-N-Dashes Paint Pens Set - 6 is what every kid need for their art supplies.
    Alex Dots-N-Dashes Paint Pens Set - 6
    $35.00 NZD NZD
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  4. ALEX Spa Fab Foil Tattoos Pink give you a temporary way to make a lasting impression.
    Alex Fab Foil Tattoos
    $17.90 NZD NZD
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  5. ALEX Toys Craft Sk8 Deck Wall Art Street Sk8ter is the most fun you can have with a skateboard without leaving the house.
    Alex Sk8 Deck Wall Art Street Sk8ter
    $40.00 NZD NZD
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  6. AlexSk8 Deck Wall Art Beat Sk8ter
    AlexSk8 Deck Wall Art Beat Sk8ter
    $40.00 NZD NZD
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  7. Alex 12 Metallic Pencils is the perfect art supply. For all kids arts & crafts needs.
    Alex 12 Metallic Pencils
    $12.00 NZD NZD
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  8. Alex 12 Water Colour Pencils is the perfect art supply. For all kids arts & crafts needs.
    Alex 12 Water Colour Pencils
    $12.00 NZD NZD
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  9. Alex 3 Boats in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex 3 Boats in the Tub
    $12.00 NZD NZD
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  10. Alex 3 Duckies in Tub is the perfect bath toy. For all children's bath time needs.
    Alex 3 Duckies in Tub
    $8.00 NZD NZD
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  11. Alex Art Paper Roll 30.48cm x 25.4m is the perfect art supply. For all kids arts & crafts needs.
    Alex Art Paper Roll 30.48cm x 25.4m
    $24.00 NZD NZD
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  12. Alex Art Paper Roll 45.7cm x 22.9m is the perfect art supply. For all kids arts & crafts needs.
    Alex Art Paper Roll 45.7cm x 22.9m
    $24.00 NZD NZD
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  13. Alex Awesome FX Hair Chalks is everything a boy needs to make his hair the colour he wants.
    Alex Awesome FX Hair Chalks
    $20.00 NZD NZD
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  14. Alex Bath Barber in the Tub pretend you're in the barber chair while in the tub.
    Alex Bath Barber in the Tub
    $20.00 NZD NZD
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  15. Alex Bath Bugs in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Bugs in the Tub
    $25.00 NZD NZD
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  16. Alex Bath Croc in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Croc in the Tub
    $12.00 NZD NZD
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  17. Alex Bath Draw in the Tub Crayons - 6 Blister is the perfect bath toy. For all children's bath time needs.
    Alex Bath Draw in the Tub Crayons - 6 Blister
    $8.00 NZD NZD
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  18. Alex Bath Hoops in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Hoops in the Tub
    $25.00 NZD NZD
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  19. Alex Bath Jungle Waterfall is the perfect bath toy. For all children's bath time needs.
    Alex Bath Jungle Waterfall
    $37.50 NZD NZD
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  20. Alex Bath Magnetic Boats is the perfect bath toy. For all children's bath time needs.
    Alex Bath Magnetic Boats
    $27.50 NZD NZD
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  21. Alex Bath Rub a Dub 1 2 3s Stickers is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub 1 2 3s Stickers
    $17.50 NZD NZD
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  22. Alex Bath Rub a Dub Beach Stickers is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Beach Stickers
    $17.50 NZD NZD
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  23. Alex Bath Rub a Dub Beep Beep Stickers is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Beep Beep Stickers
    $27.00 NZD NZD
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  24. Alex Bath Rub a Dub Draw in the Tub with Sponge is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Draw in the Tub with Sponge
    $12.00 NZD NZD
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  25. Alex Bath Rub a Dub Fishing in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Fishing in the Tub
    $25.00 NZD NZD
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  26. Alex Bath Rub a Dub Tub Fashion is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Tub Fashion
    $27.50 NZD NZD
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  27. Alex Bath Shaving Kit is the perfect bath toy. For all children's bath time needs.
    Alex Bath Shaving Kit
    $26.00 NZD NZD
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  28. Alex Bath Squirters - Farm is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Farm
    $16.50 NZD NZD
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  29. Alex Bath Squirters - Jungle is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Jungle
    $16.50 NZD NZD
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  30. Alex Bath Squirters - Ocean in Bag is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Ocean
    $16.50 NZD NZD
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  31. Alex Bath Squirters - Transportation is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Transportation
    $16.50 NZD NZD
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  32. Alex Bath Tooting Tugboat is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tooting Tugboat
    $25.00 NZD NZD
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  33. Alex Bath Tub Tunes Water Drums is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Drums
    $29.00 NZD NZD
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  34. Alex Bath Tub Tunes Water Flutes is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Flutes
    $29.00 NZD NZD
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  35. Alex Bath Tub Tunes Water Trumpet is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Trumpet
    $36.00 NZD NZD
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  36. Alex Bath Tub Tunes Water Whistle is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Whistle
    $20.00 NZD NZD
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  37. Alex Bath Tub Tunes Water Xylophone is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Xylophone
    $29.00 NZD NZD
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  38. Alex Bath Writers is the perfect art supply. For all children's bath time needs.
    Alex Bath Writers
    $20.00 NZD NZD
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  39. Alex Bead & Braid Hair Styler is everything a girl needs to make her dreams come true.
    Alex Bead & Braid Hair Styler
    $35.00 NZD NZD
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  40. Alex BF Friends 4 Ever Scrapbook is the perfect art supply for all girls arts & crafts needs.
    Alex BF Friends 4 Ever Scrapbook
    $40.00 NZD NZD
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  41. Alex BFF Jewellery is everything a girl needs to make her dreams come true.
    Alex BFF Jewellery
    $24.00 NZD NZD
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  42. Alex Blink & Float Turtle is the perfect bath toy. For all children's bath time needs.
    Alex Blink & Float Turtle
    $24.00 NZD NZD
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  43. Alex Chain Bracelets is everything a girl needs to make her dreams come true.
    Alex Chain Bracelets
    $24.00 NZD NZD
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  44. Alex Chunky & Funky Scarf - Pink is the perfect art supply for all girls arts & crafts needs.
    Alex Chunky & Funky Scarf - Pink
    $30.00 NZD NZD
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  45. Alex Colour & Cuddle Washable Doll is the perfect art supply for all girls arts & crafts needs.
    Alex Colour & Cuddle Washable Doll
    $26.00 NZD NZD
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  46. Alex Colour & Cuddle Washable Pony is the perfect art supply for all girls arts & crafts needs.
    Alex Colour & Cuddle Washable Pony
    $26.00 NZD NZD
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  47. Alex Colour Shift Ombre Nails is everything a girl needs to make her dreams come true.
    Alex Colour Shift Ombre Nails
    $18.00 NZD NZD
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  48. Alex Coloured Pencils - 36pc is the perfect art supply. For all kids arts & crafts needs.
    Alex Coloured Pencils - 36pc
    $22.00 NZD NZD
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NZ Owned and Operated

Proudly own and operated in New Zealand. All our products are sourced from local suppliers.

Free Shipping

Don't worry about shipping, it's free for orders $50 and over.

99% Customer Satisfaction

Fast, reliable shipping, quality products & superior service, we will connect you with the perfect toy.

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  1. Creative Play & Dress-ups 19 items
  2. Arts and Crafts 83 items
  3. Educational & Learning 17 items
  4. Infant and Preschool Toys 41 items
  5. Sports and Outdoor Play 5 items
  6. Accessories 21 items
Price
  1. 0 - 19.99 34 items
  2. 20 - 39.99 62 items
  3. 40 - 59.99 29 items
  4. 60 - 79.99 5 items
  5. 80 and above 11 items
Gender
  1. Boys 72 items
  2. Girls 130 items
Age
  1. 0-2 years 17 items
  2. 2-4 years 69 items
  3. 5-8 years 102 items
  4. 9-12 years 87 items
  5. over 13 years 70 items
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