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Alex

From infant to toddler to tween, ALEX product empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, pre-schoolers, pretend play, spa, fashion, jewellery and active play. Shop ALEX Toys at The Toy Wagon New Zealand.

NZ Owned and Operated

Proudly own and operated in New Zealand. All our products are sourced from local suppliers.

Free Shipping

Don't worry about shipping, it's free for orders $50 and over.

99% Customer Satisfaction

Fast, reliable shipping, quality products & superior service, we will connect you with the perfect toy.

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  1. Alex Cooking Set, an amazing creative play and dress up toy. To keep kids entertained for hours.
    Alex Cooking Set
    $50.00 NZD NZD
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  2. Alex JR Pound & Place Porcupine is the perfect wooden toy for girls & boys, that are infant or at preschool.
    Alex JR Pound & Place Porcupine
    $50.00 NZD NZD
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  3. Alex Pops Little Launchers Straw Rockets is the perfect art supply for all Kids arts & crafts needs.
    Alex Pops Little Launchers Straw Rockets
    $8.00 NZD NZD
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  4. Alex 12 Metallic Pencils is the perfect art supply. For all kids arts & crafts needs.
    Alex 12 Metallic Pencils
    $12.00 NZD NZD
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  5. Alex 3 Duckies in Tub is the perfect bath toy. For all children's bath time needs.
    Alex 3 Duckies in Tub
    $8.00 NZD NZD
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  6. Alex 3D Stellar String Art is the perfect art supply for all girls arts & crafts needs.
    Alex 3D Stellar String Art
    $35.00 NZD NZD
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  7. Alex American Indian Bead Loom is everything a girl needs to make her dreams come true.
    Alex American Indian Bead Loom
    $24.00 NZD NZD
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  8. Alex Art Paper Roll 45.7cm x 22.9m is the perfect art supply. For all kids arts & crafts needs.
    Alex Art Paper Roll 45.7cm x 22.9m
    $24.00 NZD NZD
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  9. Alex Bath Bubble machine, Online toys, kids toys NZ ,TheToyWagon, girls & boys toys, bath toys ages 2+
    Alex Bath Bubbalooka
    $20.00 NZD NZD
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  10. Alex Bath Bugs in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Bugs in the Tub
    $25.00 NZD NZD
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  11. Alex Bath Colour Changing Ducks -3 is the perfect bath toy. For all children's bath time needs.
    Alex Bath Colour Changing Ducks - 3
    $20.00 NZD NZD
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  12. Alex Bath Croc in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Croc in the Tub
    $12.00 NZD NZD
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  13. Alex Bath Draw in the Tub Crayons - 6 Blister is the perfect bath toy. For all children's bath time needs.
    Alex Bath Draw in the Tub Crayons - 6 Blister
    $8.00 NZD NZD
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  14. Alex Bath Hoops in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Hoops in the Tub
    $25.00 NZD NZD
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  15. Alex Bath Rub A Dub Bag For The Tub - Duck
    Alex Bath Rub A Dub Bag For The Tub - Duck
    $20.00 NZD NZD
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  16. Alex Bath Rub A Dub Bag For The Tub - Frog is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub A Dub Bag For The Tub - Frog
    $20.00 NZD NZD
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  17. Alex Bath Rub a Dub Beep Beep Stickers is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Beep Beep Stickers
    $27.00 NZD NZD
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  18. Alex Bath Rub a Dub Draw in the Tub with Sponge is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Draw in the Tub with Sponge
    $12.00 NZD NZD
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  19. Alex Bath Rub a Dub Fishing in the Tub is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Fishing in the Tub
    $25.00 NZD NZD
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  20. Alex Bath Rub a Dub Tub Fashion is the perfect bath toy. For all children's bath time needs.
    Alex Bath Rub a Dub Tub Fashion
    $29.00 NZD NZD
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  21. Alex Bath Shaving Kit is the perfect bath toy. For all children's bath time needs.
    Alex Bath Shaving Kit
    $26.00 NZD NZD
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  22. Alex Bath Squirters - Farm is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Farm
    $18.00 NZD NZD
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  23. Alex Bath Squirters - Jungle is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Jungle
    $20.00 NZD NZD
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  24. Alex Bath Squirters - Ocean in Bag is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Ocean
    $20.00 NZD NZD
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  25. Alex Bath Squirters - Transportation is the perfect bath toy. For all children's bath time needs.
    Alex Bath Squirters - Transportation
    $20.00 NZD NZD
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  26. Alex Bath Tooting Tugboat is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tooting Tugboat
    $20.00 NZD NZD
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  27. Alex Bath Tub Crayon Holder with Crayons is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Crayon Holder with Crayons
    $25.00 NZD NZD
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  28. Alex Bath Tub Tunes Water Drums is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Drums
    $29.00 NZD NZD
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  29. Alex Bath Tub Tunes Water Flutes is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Flutes
    $29.00 NZD NZD
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  30. Alex Bath Tub Tunes Water Trumpet, Online toys, kids toys NZ ,TheToyWagon, girls & boys toys, bath toys, age 3+
    Alex Bath Tub Tunes Water Trumpet
    $40.00 NZD NZD
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  31. Alex Bath Tub Tunes Water Xylophone is the perfect bath toy. For all children's bath time needs.
    Alex Bath Tub Tunes Water Xylophone
    $29.00 NZD NZD
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  32. Alex Bath Writers is the perfect art supply. For all children's bath time needs.
    Alex Bath Writers
    $20.00 NZD NZD
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  33. Alex Bead & Braid Hair Styler is everything a girl needs to make her dreams come true.
    Alex Bead & Braid Hair Styler
    $35.00 NZD NZD
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  34. Alex Beanbag Toss & Tote is an amazing sports equipment toy to get kids active. It's everything children need for creative play.
    Alex Beanbag Toss & Tote
    $50.00 NZD NZD
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  35. Alex BF Friends 4 Ever Scrapbook is the perfect art supply for all girls arts & crafts needs.
    Alex BF Friends 4 Ever Scrapbook
    $45.00 NZD NZD
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  36. Alex BFF Cord Bracelets is everything a girl needs to make her dreams come true.
    Alex BFF Cord Bracelets
    $24.00 NZD NZD
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  37. Alex BFF Jewellery is everything a girl needs to make her dreams come true.
    Alex BFF Jewellery
    $24.00 NZD NZD
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  38. Alex Blink & Float Turtle is the perfect bath toy. For all children's bath time needs.
    Alex Blink & Float Turtle
    $24.00 NZD NZD
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  39. Alex Blow Bubbles in the Tub Mermaid is the perfect bath toy. For all children's bath time needs.
    Alex Blow Bubbles in the Tub Mermaid
    $24.00 NZD NZD
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  40. Alex Boho Style Kit is everything a girl needs to make her dreams come true.
    Alex Boho Style Kit
    $36.00 NZD NZD
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  41. Alex Butterflies Garden Ceramic Tea Set an amazing creative play and dress up toy. To keep kids entertained for hours.
    Alex Butterflies Garden Ceramic Tea Set
    $36.00 NZD NZD
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  42. Alex Colour & Cuddle Washable Pony is the perfect art supply for all girls arts & crafts needs.
    Alex Colour & Cuddle Washable Pony
    $26.00 NZD NZD
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  43. Alex Colour Shift Ombre Nails is everything a girl needs to make her dreams come true.
    Alex Colour Shift Ombre Nails
    $18.00 NZD NZD
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  44. Alex Coloured Pencils - 36pc is the perfect art supply. For all kids arts & crafts needs.
    Alex Coloured Pencils - 36pc
    $22.00 NZD NZD
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  45. Alex Cool Spool Knitting in a Tube is the perfect art supply for all girls arts & crafts needs.
    Alex Cool Spool Knitting in a Tube
    $20.00 NZD NZD
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  46. Alex Craft Fold N Fly Paper Airplanes is the perfect art supply for all children's arts & crafts needs.
    Alex Craft Fold N Fly Paper Airplanes
    $20.00 NZD NZD
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  47. Alex Craft Groovy Scrapbook is the perfect art supply for all girls arts & crafts needs.
    Alex Craft Groovy Scrapbook
    $45.00 NZD NZD $33.75 NZD NZD
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  48. Alex Craft Shrinky Dinks Girls is everything a girl needs to make her dream Jewellery come true.
    Alex Craft Shrinky Dinks Girls
    $9.00 NZD NZD
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NZ Owned and Operated

Proudly own and operated in New Zealand. All our products are sourced from local suppliers.

Free Shipping

Don't worry about shipping, it's free for orders $50 and over.

99% Customer Satisfaction

Fast, reliable shipping, quality products & superior service, we will connect you with the perfect toy.

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Shop By
  1. Creative Play & Dress-ups 16 items
  2. Arts and Crafts 90 items
  3. Educational & Learning 23 items
  4. Infant and Preschool Toys 56 items
  5. Sports and Outdoor Play 8 items
  6. Accessories 29 items
Price
  1. 0 - 19.99 33 items
  2. 20 - 39.99 71 items
  3. 40 - 59.99 27 items
  4. 60 - 79.99 6 items
  5. 80 and above 9 items
Gender
  1. Boys 87 items
  2. Girls 151 items
Age
  1. 0-2 years 23 items
  2. 2-4 years 78 items
  3. 5-8 years 127 items
  4. 9-12 years 94 items
  5. over 13 years 79 items
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